Stop Before You Start is a campaign which asks people to think about their relationship with tobacco. It has been produced by the Health Promotion Agency (HPA) in support of wider efforts to make New Zealand smokefree.

The Government has a goal that New Zealand be smokefree by 2025. This would mean a smoking prevalence of less than 5% of the population by 2025. HPA, alongside other organisations, is working towards this goal to reduce the initiation of smoking and to increase the number of people who quit. HPA does this through mass media campaigns (like Stop Before You Start), sponsorship, and through supporting the tobacco control sector with a range of advice, resources, information, and tools.

HPA is a Crown Entity established under the New Zealand Public Health and Disability Act 2000. The role of HPA is to inspire all New Zealanders to lead healthier lives so that we, as a country, experience better health and wellbeing, with less harm, injury and disease.

If you would like to know more about this campaign, or the HPA send us an email at

For media enquiries:
Lynne Walsh, Corporate Communications Manager
Phone: (04) 917 0512   
Mobile: (021) 369 081